I’ve sat in hundreds, maybe thousands, of Revenue Management meetings. The setting is often the same: a promotion is launched to stimulate demand during a slow period, and a few days or weeks later, a pickup report is pulled. Someone reads off the number of rooms booked or the revenue generated, and the room collectively decides whether the tactic “worked.” Sometimes the verdict is positive and the promotion becomes a recurring tactic. Sometimes it’s dismissed and shelved. But in most Read more
All posts in Hotel Revenue Discovery
7 Hotel RM Metrics You Probably Have Not Checked In A While — But Should
Categories: Analytics, Comp Set Anaysis, Data, Forecast, Hotel Analytics, Hotel Revenue Discovery, Pricing, Revenue Management
Comments Off on 7 Hotel RM Metrics You Probably Have Not Checked In A While — But Should
Most Revenue Management strategies don’t fail because of bad math. They fail because of good math applied to old assumptions. Metrics that once held steady — like booking window, LOS, cancellation rates — start to drift quietly, and nobody notices. The RMS keeps outputting forecasts, the meetings keep rolling, and the team keeps working the plan. Until one day, you're behind pace, pricing erratically, and wondering why the model no longer fits reality. But the model didn’t break — the Read more