Archive for October, 2022

The most popular pricing algorithms are great for optimizing Rooms Revenues, but fall short when it is time to consider the impact of rates on all the revenue streams.  Unfortunately, that level of RM analysis is no longer enough. To achieve true Total Revenue Management, you need to follow and value your guests footsteps throughout their stay. This type of analysis begins by digging into the behavior of past guests and this is where things get complicated. Luckily, a couple of very Read more