Meet the Instructor


I will make you an Analytics Expert!

I have helped hotel companies reach the highest levels
of profit through data-driven, mathematical pricing tactics.

Robert Hernandez | Science of Pricing and Revenue Analytics 

I will help you learn how to use the techniques of Revenue Science to create more profit.

I Have Helped Hotel Companies Answer These Questions

  • What is the combination of rate changes that will give us the most Total Profit?
  • What is the best rate strategy to re-position my hotel(s)?
  • What rate should I offer a specific group?
  • What channel should I close?
  • When and what type of marketing offers are needed to drive demand?
  • Have the demand patterns changed significantly?
  • What is the likely demand given a certain rate offering?
  • What ADR and RevPAR can I expect?
  • What is the demand pattern by market, source, room type, rate type, guest type and event?

Mathematically Precise
Pricing Recommendations

Discount and Promotions Guidance

Total Hotel Profit Optimization

Mathematical Demand Forecasting and Budgeting

Typical Revenue Discovery Projects

  • Identify the underlying principles, reasons, or facts for financial results by breaking down PMS/POS data into granular levels.
  • Translate or explain to upper management what information means and how it can be used .
  • Provide revenue strategy and functional expertise and leadership to General Managers, Asset Mangers, and owners.
  • Provide training, mentoring, coaching, and leadership to Revenue Management staff, from novice to seasoned.
  • Analyze competitive sets, price positioning, seasonality, mix and displacement using advanced mathematics.
  • Analyze data from all available systems to identify developing trends, future need periods and obstacles to achieving financial and operational goals.
  • Provide recommendations to improve effectiveness of Revenue Management processes.
  • Determine the demand and price elasticity for all goods and services for a property. Determine optimum operating hours and menu prices for all departments.
  • Develop tools to analyze total revenue patterns and make recommendations on how to best maximize revenue for each department.
  • Build systems and processes to generate quantitative metrics and data analysis to drive asset management decisions that can increase cash flow and asset value.

These are Some of the Models That I Build to Find Hidden Revenue

  • Automated Rate Optimization Models
  • Yield Models
  • Room Availability Optimization
  • Competitive Set Strategy Analysis
  • Group Rate Optimization Model
  • Optimal Market Mix Analysis
  • Meeting Space Optimization Model
  • Guest Spend Analysis
  • Labor Standards & Scheduling Optimization
  • Guest Behavioral Analysis and Segmentation Guest Scoring
  • Integrated Data Reports
  • Marketing Analytics Models
  • Promotion Effectiveness Studies
  • Real-time Forecasting
  • Google Analytics Reporting
  • F&B Drivers Analysis
  • Spa Utilization Analysis Model
  • Outlets Menu Optimization Analysis
  • Total Demand Models
  • Total Profit Optimization Models
  • Advanced Key Performance Indicators
  • Decision Rules Documentation

Technical Skill Set

  • Opera
  • Agylisis
  • Springer Miller
  • Micros
  • RoomMaster
  • IQWare
  • SQL
  • TSQL
  • VBA
  • VBScript
  • XML
  • HTML
  • Python
  • SAS
  • R Package
  • Tableau
  • Crystal Reports
  • Microsoft Excel
  • Microsoft Access

Analytics Skills Set

  • Data Exploration
  • ETL [Extract, Transform, Load]
  • Data Mining
  • Data Integration
  • Confidence Testing
  • Clustering
  • Market Basket Analysis
  • Segmentation Behavioral Analysis
  • Guest Scoring
  • Predictive Analytics
  • Multivariate Regressions
  • Decision Trees
  • Classification Trees
  • Neural Networks
  • Time Series
  • Process Models
  • Additive Models
  • Operations Research
  • Discriminant Analysis

Robert Hernandez | Science of Pricing and Revenue Analytics