All posts in Restaurant

3 Hotel Freebies That Destroy Profit

Categories: Food and Beverage, Pricing, Restaurant, Revenue Management, Total Revenue Management
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Many hotel marketing and promotional ideas sound like they should work when being thrown about in strategy meetings, but when the PMS/POS data is actually analyzed intelligently you find that they do more harm than good. Based on my work with resorts over the past eight years, I can safely say that these three common freebies simply won’t deliver any value to most properties. Free Alcohol.  This is the easiest way to give away profit inadvertently.  At the last resort where Read more

What Total Revenue Management is Not

Categories: Hotel Analytics, Restaurant, Revenue Management, Spa, Total Revenue Management
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Total Revenue Management is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it” (adapted from a quote by Dan Ariely of Duke University) At a recent hotel conference I had the opportunity to speak to Revenue Managers from the entire spectrum.  Some had a lot of experience and some where newbies.  Some came from corporate and some from independent properties.  Yet, Read more