All course content and materials available August 18th, 2023.
Module 1: Understand Hotel Transactional data
Explore the sources and structure of data that exists within a hotel environment. In this module, you will delve into the various data sources from which hotels collect transactional data, such as reservation systems, point-of-sale terminals, and guest feedback platforms. Gain a deep understanding of the structure and organization of this data, and its place in your hotel’s data ecosystem.
Module 2: Navigate Hotel Databases
This module will provide you with a comprehensive understanding of hotel databases and their structures. You will learn how to navigate through different types of hotel databases, access relevant tables, and understand the relationships between different data entities.
Module 3: Introduction to SQL
In this introductory module, you will be introduced to the fundamentals of SQL (Structured Query Language). You will learn the basic syntax, commands, and functions of SQL, enabling you to write simple yet powerful queries to retrieve data from hotel databases.
Module 4: Transform Raw Hotel Data with SQL
This module focuses on the transformative capabilities of SQL. You will learn how to manipulate raw and unstructured data into a more organized and meaningful format using SQL’s powerful data manipulation functions. Discover techniques for searching, extracting, filtering, aggregating, and joining data to derive actionable insights.
Module 5: Excel Formulas for Hotel Data Analysis
Explore a wide range of powerful Excel functions and formulas that will revolutionize your data analysis capabilities. Discover advanced techniques for transforming and analyzing your data with Excel, including concatenation, text manipulation, logical functions, lookup formulas, array functions, and more.
Module 6: Hotel Data Cleaning and Preparation in Excel
Import PMS and POS data into Excel and transform it into a usable format. Explore powerful Excel tools and methods to enhance, augment, complete, join, and aggregate hotel data. Dive deep into techniques for enriching your data, such as combining datasets, filling in missing values, and deriving new variables through calculations and transformations.
Module 7: Statistical Variance Analysis
Go beyond simple averages. You will learn how to calculate and interpret various measures of variance, such as standard deviation and variance percentage. Discover how to identify significant deviations from expected values and analyze their impact on hotel performance.
Module 8: Sales, Pricing, and Revenue Data Analysis
Explore techniques to assess sales performance, analyze pricing strategies, and evaluate revenue streams. Learn how to identify pricing opportunities, optimize revenue, and improve profitability using data-driven insights.
Module 9: Food and Beverage Data Analysis
You will learn how to analyze performance using covers, catering, and other POS data, identifying profitable and underperforming activities. Explore segmentation techniques to categorize customers and discover hidden trends.
Module 10: Productivity Analysis
Take a data-driven approach to eliminating waste and optimizing workforce output. Learn to use mathematical models of different labor scenarios to discover the optimal mix. Discover advanced techniques to measure employee performance, assess operational efficiency, and identify areas for improvement.
Module 11: Guest Behavior Analysis
Explore the power of Per Available Customer(PAC) analysis, revenue, and cost evaluation, combined with guest segmentation using advanced data mining techniques. Perform comprehensive purchase analyses and segment guests based on their spending patterns, preferences, demographics, or any other relevant factors.
Module 12: Mathematical Forecasting Techniques
Master time series analysis, regression modeling, exponential smoothing, and other mathematical methods commonly used in forecasting. Understand how to apply appropriate forecasting models to make accurate predictions.
Module 13: Short and Long-Term Hotel Forecasting
Build an Excel forecasting model for budgeting and scenario planning. Apply various forecasting techniques to predict future trends and patterns. Understand the importance of accurate forecasting for revenue management, resource planning, and decision-making.
Module 14: Visualize Data in Excel
Learn how to use advanced formulas, pivot tables, and graphs to create compelling visual representations of your hotel data. Discover ways to customize charts, apply data visualization best practices, and present your findings effectively.
Module 15: Reporting in Excel
Create automated reports that give you live insights into your data. Learn the Excel functions that make reporting super easy.