Total Revenue Management is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it” (adapted from a quote by Dan Ariely of Duke University) At a recent hotel conference I had the opportunity to speak to Revenue Managers from the entire spectrum. Some had a lot of experience and some where newbies. Some came from corporate and some from independent properties. Yet, Read more
What Total Revenue Management is Not
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