All posts in Revenue Management

How to Become a 5-Tool Hotel Revenue Manager

Categories: Analytics, Hotel Analytics, Revenue Management
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by Robert Hernandez

In baseball, a 5-Tool player is one that excels at the skills of throwing, catching, running, hitting for power, and hitting for average. While they are rare, these players are considered the top athletes in the game and therefore command the highest salaries.  In Revenue Management the same is true for the most aggressively recruited and highest paid RMs.  They are the ones that have the perfect combination of skills which allow them to take any hotel company’s RM function Read more

The 5 Results Hotel Revenue Management Can’t Deliver

Categories: Revenue Management
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by Robert Hernandez

Believe or not, after almost two decades of the great Revenue Management proliferation throughout the hotel industry(2004-now), the vast majority of properties are still just waking up to the potential benefits of RM.  That’s a good thing, but unfortunately, because of their inexperience with RM, many hoteliers have wild misconceptions about what RM can actually deliver.  While it is true that Revenue Management is now the most critical function in the hotel industry, it certainly is not a panacea that Read more

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