All posts in Spa

Revenue Managers have taken the Five Ps away from Marketers

Categories: Analytics, Data, Forecast, Guest Analytics, Hotel Analytics, Marketing, Pricing, Revenue Management, Spa, Total Revenue Management
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For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening in many hotel companies is that the activities of both departments are not merging, but they are instead becoming the domain of Revenue Management. That RM is “taking” away many of Marketing’s traditional roles makes sense. As marketing has become more digital, it has inevitably become more data driven, and in most Read more

What Total Revenue Management is Not

Categories: Hotel Analytics, Restaurant, Revenue Management, Spa, Total Revenue Management
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Total Revenue Management is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it” (adapted from a quote by Dan Ariely of Duke University) At a recent hotel conference I had the opportunity to speak to Revenue Managers from the entire spectrum.  Some had a lot of experience and some where newbies.  Some came from corporate and some from independent properties.  Yet, Read more