Revenue Managers are often tasked with deploying discounts and promotions in order to boost sales during low periods. The question that immediately follows these actions is whether the bookings would have been generated regardless of the special or promo. How to count whether or not the promotion was successful involves a little bit of math that we will not get into here, except to say that it’s not rocket science. What is more important is first, how you set up a Read more
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Dec